All Posts By


TOMMY HILFIGER Re-Opens Valletta Flafship Store

AMSTERDAM, THE NETHERLANDS (JUNE 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the re-opening of the TOMMY HILFIGER flagship store in Valletta, Malta on May 25, 2020, with a new, elevated design that enhances the consumer experience through digital integrations to offer an immersive brand experience. The store, located at the Palazzo Ferreria on Republic Street — the heart of Valletta’s central shopping district — is operated by TRILOGY LTD., the exclusive distributor and franchise partner of TOMMY HILFIGER in Malta.


Spanning over 350 square meters, the store’s design reflects Tommy Hilfiger’s global retail concept, which fuses the brand’s heritage and DNA with clean, modern finishes and a bright, airy aesthetic. The design concept takes reference from the nautical lifestyle — one of Mr. Tommy Hilfiger’s long-time sources of inspiration. The theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements. Additional design elements include a digital screen displaying the latest TOMMY HILFIGER campaigns.


The store showcases the Spring/Summer 2020 TOMMY HILFIGER menswear, womenswear, footwear and accessories collections, which tap into the pioneering spirit of modern America, celebrating the brand’s nautical and utility heritage with a modern twist. It also features the Spring 2020 TommyXLewis collection, which blends the strong TOMMY HILFIGER menswear heritage with Lewis Hamilton’s streetwear style, celebrating iconic pieces that embody the modern American wardrobe.


There are over 2,000 TOMMY HILFIGER stores in over 100 countries worldwide including a portfolio of global flagships on Brompton Road, London; Omotesando, Tokyo; Regent Street, London; and Schadowstraße, Düsseldorf. Anchor stores are located in Amsterdam, Beijing, Berlin, Cannes, Cologne, Dublin, Florence, Frankfurt, Hamburg, Helsinki, Hong Kong, Istanbul, Lima, Luxembourg, Madrid, Mexico City, Milan, Moscow, Mumbai, Munich, Osaka, Panama City, Punta del Este, Santiago, São Paulo, Seoul, Shanghai, Singapore, Sydney, Vienna, and Zurich.


Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.


About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at


About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warners, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co. intimates brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 38,000 associates operating in over 40 countries and $9.7 billion in annual revenues. That’s the Power of Us. That’s the Power of PVH.


Follow us on Facebook, Instagram, Twitter and LinkedIn.



TRILOGY LTD., founded in 2008, is the distributor of Tommy Hilfiger, Calvin Klein Jeans, Armani Exchange, and MANGO in Malta. TOMMY HILFIGER products are offered through TOMMY HILFIGER stores located in Sliema, St Julian’s and Valletta, as well as online via


The TOMMY HILFIGER collections include menswear, womenswear, kids, footwear, accessories, underwear, fragrances and more. The TOMMY JEANS collection includes a variety of menswear and womenswear products.

Tommy Hilfiger takes TOMMYNOW to London with Lewis Hamilton and H.E.R. for a celebration of sustainability, inclusivity and diversity

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], celebrated the power of loyalty, and the belief that purposeful progress is best achieved through meaningful partnerships, at the TOMMYNOW Spring 2020 runway experience at London Fashion Week. In line with the brand’s vision to waste nothing and welcome all, the in-season event spotlighted the sustainability strides and sense of inclusivity at the heart of the fourth TommyXLewis collection co-designed by Tommy Hilfiger and Lewis Hamilton. In a surprise twist, the collaborators also invited Grammy award-winning singer and songwriter, H.E.R., to infuse her authentic touch into 12 statement-making TommyXLewisXH.E.R. pieces, further expanding the season’s collective unity.


After seven seasons traveling the world, the experiential runway event returned at London Fashion Week in a homecoming for Lewis Hamilton on Sunday, February 16, 2020 at 8 p.m. GMT at Tate Modern in The Tanks. The in-season TOMMYNOW runway show brings to life and immerses global consumers in the brand’s youthful, optimistic, and changemaking spirit. Through the TOMMYNOW platform, the brand continues to push the boundaries of what the fashion industry stands for, the experience it provides and – most importantly – the dialogues it supports.


The event builds on the success of Tommy Hilfiger’s signature “See Now, Buy Now” approach, with runway looks immediately available across an ecosystem of shoppable channels in more than 70 countries.




This season celebrates loyalty: to who you are, what you believe in, and where you want to go. Tommy Hilfiger and Lewis Hamilton’s fourth collaborative effort is the embodiment of this shared value – a word tattooed on the global brand ambassador’s arm, and a guiding virtue throughout the Spring 2020 collections and runway experience.


This season, TOMMYNOW is stripped back to what matters most, taking audiences on a sensory journey that celebrates Tommy Hilfiger’s sustainability vision to create fashion that wastes nothing and welcomes all. In a homecoming for the British racing driver, Tommy Hilfiger and Lewis Hamilton present their most sustainable TommyXLewis collection to date, with over 75% of styles sourced more sustainably, including using 100% organic cotton, recycled materials, down alternatives and low-impact denim washes.


The Spring 2020 TommyXLewis collection continues to fuse TOMMY HILFIGER’s strong menswear heritage with Lewis Hamilton’s streetwear style, as military blues and greens blend with neutral tones and neon pops. The infusion from Grammy award-winning singer and songwriter, H.E.R., features her authentic graphical iconography and lyrical quotes across 12 statement pieces. From utility to prep, Spring 2020 TommyXLewis is a fresh and sophisticated celebration of iconic pieces that embody the modern American wardrobe. Remaining loyal to its heritage while constantly reinventing itself, HILFIGER COLLECTION draws from the brand’s rich archive, while adding a contemporary twist to iconic silhouettes and disrupting the flag heritage in accessories and elevated apparel. In honor of the brand’s 35th anniversary and heritage, the signature HILFIGER Crest shines through as an all-over graphic, tonal graphic placements, bullion and rich embroidery.


Loyalty to championing long-held values further extends to inclusivity and diversity, with TOMMYNOW Spring 2020 embracing the philosophy of “Style for All” – a belief that great style erases all boundaries in gender, age, ethnicity and body type. TommyXLewis and TommyXLewisXH.E.R. offer extended sizing for all body types, while HILFIGER COLLECTION created menswear and womenswear pieces in parallel to encourage sharing wardrobe staples across genders.


Spring 2020 is about thinking beyond the season and towards the future – focusing on our journey of wasting nothing and welcoming all.



TOMMYNOW has become a platform for inclusion and diversity through bold statements of what fashion and the runway should look like. The inclusive casting continues to celebrate and proudly portray models with a huge diversity of backgrounds, sizes, ages, gender expressions and ethnicities.


The cast of models included Naomi Campbell, Luka Sabbat, Lennon Gallagher, Winnie Harlow, Lottie Moss, Lucas Jagger, Jasmine Sanders, James Turlington, Jordan Barrett, Ella Richards, Alessandra Ambrosio, Sonny Ashcroft, Pixie Geldof, George Barnett, Georgia May Jagger, Jodie Kidd, Jourdan Dunn, Karen Elson, Candice Swanepoel, Iris Palmer, Yasmin Le Bon, Erin O’Connor and Halima Aden.




Over 1,000 guests, including press, buyers, VIPs, industry influencers and consumers were invited to experience the show at Tate Modern in The Tanks – stripped back, industrial, subterranean spaces, each measuring over thirty meters across and seven meters high. Each tank has maintained its rough, utilitarian feel, creating a contemporary and inspiring dichotomy with the brand’s evocative and immersive runway experience.


Channeling an abstract landscape, the simplicity of the TOMMYNOW set and reinterpretation of nature supported Tommy Hilfiger’s sustainability vision. Guests were taken on a curated sensory journey within the minimalist architecture. Drawing inspiration from weather cycles like thunder, warm light flashed and flickered to darkness to alter the natural atmosphere and illuminate neon style details. The Tanks were filled with a nature-derived fragrance of dry wood, inspired by the blazing scent of cracked earth and formulated specifically for the show. A London-based vocal performance collective took position in each Tank for the show – their rich voices reverberating off the concrete walls as they sang a mixture of contemporary and soul.


As part of its ongoing sustainability efforts, Tommy Hilfiger partnered with South Pole – a leading project developer and global sustainability solutions provider – to offset an estimated 1,600 tons of carbon emissions resulting from the production of the TOMMYNOW runway show. Through this collaboration Tommy Hilfiger is providing ceramic water purifiers to communities in Cambodia. These filters improve public health in the country by providing safe drinking water and reducing indoor air pollution from wood burning; while decreasing household fuel costs and reducing pressure on Cambodia’s vulnerable forest.


As part of Tommy Hilfiger’s commitment to create exciting experiences that connect and engage with the next generation of consumers, the first TOMMY HILFIGER Instagram Story ‘Flag’ filter launched on February 14th to empower users to bring their unique twist to the TOMMYNOW show experience.



Front row guests included Meghan Trainor, Billy Porter, Shawn Yue, Charli XCX, Anne-Marie, James Bay, Miss Fame, Sfera Ebbasta, Dadju, Mina El Hammani, Jorge López, Yolanda Hadid, Noor Tagouri, Melissa Satta, Sveva Alviti, Mahalia, Alan Cumming, Valentina Ferragni, Sergi Roberto, Michaela DePrince, Lolo Zouaï, Pixie Lott, Caroline Daur, Miles Chamley-Watson, Amber Le Bon, Andrés Velencoso, Michael Ward, Rainey Qualley, AJ Tracey and Negin Mirsalehi.

Tommy Hilfiger Celebrates Sustainable Spring 2020 TOMMYXLEWIS Collection at Next Experiential Runway Event

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that American designer Tommy Hilfiger and Formula OneTM Champion Lewis Hamilton will celebrate the sustainability advancements that sit at the heart of their fourth TommyXLewis collaboration at the Spring 2020 TOMMYNOW runway experience in London on February 16, 2020 at 8 p.m. GMT.

The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil-based, low-carbon footprint, quick dry and wicking finishing agent..

“We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis” said Tommy Hilfiger. “Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet.”

“Our fourth collaborative collection feels the most authentically “me” – it not only captures my personal sense of street style, but is also loyal to the message of sustainability that I am so passionate about,” said Lewis Hamilton. “Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements. I’m so excited to debut the sustainable designs we created through the TOMMYNOW platform and keep driving this message forward.”

For Spring 2020, TOMMYNOW is returning to London and will be set against the backdrop of the iconic Tate Modern gallery during London Fashion Week. Since first launching in September 2016, the brand’s experiential TOMMYNOW “See Now, Buy Now” platform has toured the world, with stops in New York City, Paris, Shanghai, Milan and Los Angeles. Alongside the latest TommyXLewis collaboration, the Spring 2020 HILFIGER COLLECTION for men and women will also premiere at the experiential TOMMNOW event in London. Drawing inspiration from the pioneering spirit at the heart of modern America, Spring 2020 HILFIGER COLLECTION designs are country and rock-and-roll meet East Coast prep, taking fans on a road trip across iconic American landscapes.

Tommy Hilfiger’s vision is to create fashion that opens minds and closes loops. As part of this journey, the business’ sustainability strategy covers targets ranging from integrating circularity into its designs and procuring 100% of cotton from more sustainable sources, to manufacturing 50% of its denim products using low impact finishing processes by 2020, and taking an active role in water stewardship. In 2018, key achievements included sourcing 70% of the business’ global cotton volume from more sustainable sources. Tommy Hilfiger also partnered with WWF to train workers at 17 industrial parks in China’s Taihu River Basin on water risks management. More information about Tommy Hilfiger’s sustainability vision can be found here:

Tommy Hilfiger Returns to NYC with TOMMYNOW Runway Event & Debut of the Fall 2019 TOMMYXZENDYA Collaboration

TOMMYNOW traveled back to New York Fashion Week to premiere the second TommyXZendaya collection co-designed by Tommy Hilfiger and American actress Zendaya. It was a celebration of empowering fashion and individuality, of confidence and diversity, hosted at Harlem’s iconic Apollo Theater where the spirit of music legends and top entertainers can be felt in every corner.

Era-defining ’70s and ‘80s power dressing is redefined with a bold and modern edge. Sartorial tailoring and scarf dressing stand out with sophisticated constellation and sleek animal motifs. Signature houndstooth and polka dot prints in unexpected proportions bring a unique play to maxi skirts and wrap dresses. Warm burgundy hues mix with metallics and monochrome palettes for a fresh edge. Luxurious fabrics bring the collection together, from creamy leathers and faux furs, to rich velvets and premium denim.

Fall 2019 celebrates icons of the past with a contemporary twist to create a collection for tomorrow. With powerful, inspirational women at its heart, timeless silhouettes are reinvented for a new era.


Inspired by ’70s uptown New York, the inclusive cast continued to celebrate and proudly portray models with a huge diversity of background, size, age, gender expression and ethnicity.

The cast of models included Winnie Harlow, Yasmin Wijnaldum and Sara Sampaio, who between them have been part of the Tommy Hilfiger shows and brand story for 10 years. They were joined by Ashley Graham, Candice Swanepoel, Alek Wek, Soojoo Park, Halima Aden, Leomie Anderson, Yasmin Warsame and a new wave of talent including Aaliyah Hydes, Abby Champion, Babacar N’Doye, and Indira Scott.


Over 9,00 guests, including press, buyers, VIPs, industry influencers and consumers, were invited to enjoy the high-energy show and unexpected fashion experiences at the Apollo. As the Apollo Theater’s iconic marquee came to life, guests were welcomed into the world of TOMMYNOW Starring TommyXZendaya through an immersive tunnel that brought to life the history of the Apollo Theater. The installation featured digital content and photos curated by Nichelle Gainer, cultural historian and author of Vintage Black Glamour, which celebrated Harlem’s iconic music scene, from the ‘30s to the ‘80s.

Guests emerged onto the outdoor runway show space, set around the Apollo’s brick exterior. Infused with a cinematic, ‘70s Harlem twist, classic American cars, burgundy velvet couches and wooden chairs were illuminated with vintage spotlights, all reminiscent of that era.  At the merch stand, fans shopped the festival-inspired TommyXApolloXZendaya T-shirts designed exclusively for TOMMYNOW, with all proceeds donated to the Apollo. As models took to the runway, the ‘70s and early ‘80s funk music mix was elevated with live performances by more than 20 artists from Vy Higginsen’s Harlem-based performance training center, the Mama Foundation for the Arts.

Building on Tommy Hilfiger’s commitment to offer unique retail experiences, fans browsed and shopped the TommyXZendaya collection – ahead of its runway debut – at the TommyXZendaya experience bus located outside the Apollo. Local artists hand sketched guests in their best power poses, and visitors could also be edited into the Fall 2019 TommyXZendaya  campaign. The bus will stop in Soho at the Win Lot at East Houston and Lafayette Street on Friday, September 13th and Saturday, September 14th for consumers to shop and experience the collection. The bus design celebrates the seasonal collection inspiration, with the interior and exterior featuring warm burgundy tones, the “TZH” monogram logo and snake-skin inspired print.

The TOMMYXZENDAYA Capsule Collection is available from Tommy Hilfiger, Valletta



Mango presents Shared Moments, the new campaign for the Autumn/Winter 2019 season. The images and the video were captured by the iconic British photographer Glen Luchford, the author of emblematic images throughout his career spanning three decades in the fashion world.


The mixed campaign stars Anna Ewers, Rebecca Leigh Longendyke, Kaya Wilkins, Mathias Lauridsen and Hugo Sauzay, who give character to a story with a winter theme in which the landscapes of Scotland serve as a backdrop. The cult Scottish singer Donovan features in the soundtrack of the campaign video with his 1968 hit Hurdy Gurdy Man.

The pieces in the women’s line were created using ecological or recycled fabrics such as virgin wool produced in sustainable energy companies, TencelTM, recycled georgette, organic cotton and sustainable LyocellTM. The designs, with a Bohemian air and inspired by travellers, appear in an autumnal range of brown hues, neutral colours and check prints and Indian batik patterns in dresses with a retro air, romantic blouses, midi and pleated skirts, comfortable maxi-coats and knitted capes, and barrel-style trousers. Accessories such as high-length and cowboy boots, banderoles and 70s style belts add personality to the outfit.

Shop the AW19 Collection at MANGO, The Point (Level 0)

MANGO has reduced water consumption in its jeans production by nearly 5 million litres

38% of the SS19 jeans collection has sustainable characteristics and this figure is expected to increase to over 50% for the coming season.

The world is undergoing a process of change and so is Mango. The firm has introduced new techniques in the production of its SS19 season jeans and managed to reduce water consumption by up to 10 litres per garment. For models such as Boy and Straight, water consumption has been decreased by up to 16.5 litres.

In its ongoing pledge to environmentally-committed fashion, Mango analysed the water footprint (the volume of water used in production) of a standard pair of its jeans and detected that cotton production and finishing processes account for 90% of water consumption.

The company, in collaboration with experts in the field, has therefore developed two initiatives. The introduction of ECOWASH technology, by the company Jeanologia, has helped to reduce the consumption of water, energy and chemicals. The incorporation of the Better Cotton Initiative (BCI) in garments also encourages the use of sustainable cotton farming techniques, reduces the consumption of water and chemicals and guarantees workers’ health and safety. Organic cotton, which reduces water consumption during cultivation, and recycled cotton, which encourages a circular economy, are likewise used.

The implementation of these improvements means that 38% of the SS19 jeans collection has sustainable characteristics. For the forthcoming AW2019 season, over half the production of Mango jeans is expected to be sustainable.

Tommy Hilfiger launches the first TOMMYXMERCEDES-BENZ Capsule Collection

Tommy Hilfiger, announces the launch of the first TommyXMercedes-Benz men’s capsule collection, which builds on the brand’s multi-year strategic partnership with Mercedes-AMG Petronas Motorsport. The collection blends the TOMMY HILFIGER brand’s classic American cool sportswear heritage with the innovative technical expertise of the five-time Formula One® World Champions. The collection will launch in Malta at the TOMMY HILFIGER store in VALLETTA, on Monday 22nd April.


“As a lifelong fan of motorsports, it has been inspiring to join forces with Formula One® World Champions Mercedes-AMG Petronas Motorsport to fuse our brands’ shared passion for modern designs and innovation,” said Tommy Hilfiger. “The Spring 2019 TommyXMercedes-Benz capsule collection elevates timeless styles with a technical edge for the new generation of speed racing and TOMMY HILFIGER fans.”


The digital-first Spring 2019 TommyXMercedes-Benz campaign celebrates Tommy Hilfiger’s and Mercedes-AMG Petronas Motorsport’s shared values for quality craftsmanship, durable designs and innovation. Featuring model Andrew Cooper and a vintage Mercedes-Benz 300 SL gullwing, the mood is sophisticated and elevated.


The men’s TommyXMercedes-Benz capsule collection features timeless styles, including the chino, bomber jacket and jeans that are elevated with functional elements, such as climate control finishes and crease-resistant yarn in a red, white and blue color palette highlighted with hints of gray and black. The TOMMY HILFIGER signature stripe is reinvented in a minimalist approach placed on metal zipper pulls, small trim details and the hood lining, while blue pop linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for the modern Tommy Man.


Starting in the 2018 season, TOMMY HILFIGER became the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One™ team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of TOMMY HILFIGER consumers.

Tommy Hilfiger Reveals the Spring 2019 TOMMYXZENDAYA Collaborative Collection

Tommy Hilfiger, which is owned by PVH Corp., is pleased to reveal the Spring 2019 TommyXZendaya collaborative collection, co-designed by iconic American designer Tommy Hilfiger with actress and global brand ambassador for TOMMY HILFIGER womenswear, Zendaya. Fans of the brand can now get a sneak peek of selected styles as well as a behind-the-scenes look into the capsule’s creation on

The first TommyXZendaya collection is a celebration of strong, iconic women of the ‘70s, heralding the Battle of Versailles fashion show that took place during that era and the powerful statement made by the American models who took to the catwalk. The look is strong and confident, with structured silhouettes, including high-waisted jeans and suits, elevated in a rich cream, navy, burgundy and Cabernet red color palette with “Z” and “T” embroidery. Rainbow stripes and multicolored zodiac-inspired prints add a playful edge to the collection, from feminine full-length wrap dresses to luxurious satin shirts. The timeless tailored suit is updated with a modern twist, with wide-leg pants and narrow waist blazers reimagined in Cabernet red and cream plaid. From apparel and accessories to swimwear and underwear, the collection embraces the nostalgia of the past while looking ahead to the future, fusing Zendaya’s unique and confident sense of style with the brand’s classic American cool DNA.

The Spring 2019 TommyXZendaya collaborative collection will premiere at the TOMMYNOW experiential runway event that will take place during Paris Fashion Week on March 2nd. Runway looks will be available in Malta beginning March 2019.

Tommy Hilfiger Reveals the SPRING 2019 TOMMYXLEWIS Collaborative Collection

Tommy Hilfiger, which is owned by PVH Corp.  is pleased to reveal the Spring 2019 TommyXLewis collaborative collection co-designed by iconic American designer Tommy Hilfiger and five-time Formula OneTM World Champion and global brand ambassador for TOMMY HILFIGER men’s, Lewis Hamilton. Fans of the brand can now visit to get a sneak peek of select styles. The collection will be available locally at the Tommy Hilfiger store in Valletta,  beginning April 2019.

The second TommyXLewis collaborative collection celebrates the belief that when people come together, anything is possible. Each look adds a fresh twist to classic sportswear designs with oversized “CREATE X UNITY” graphics, bright pink and purple pop colors, and dip dyed grading inspired by edgy Los Angeles street-style. The “LH” logo has evolved with a minimalistic design that continues to celebrate Tommy Hilfiger’s iconic flag and the British racing driver’s initials. TommyXLewis features sporty influences, heritage pieces, oversized silhouettes and more sustainable elements such as organic cotton, blending Lewis Hamilton’s fashion-forward vibe with Tommy Hilfiger’s classic American cool DNA in a way that can be styled for everyone. The collection features apparel, footwear, accessories, underwear, swimwear and socks.

Tommy Hilfiger Takes TOMMYNOW to Paris for Spring 2019

The experiential “See Now, Buy Now” runway event will be held at Paris Fashion Week for the first time to debut the Spring 2019 ‘TommyXZendaya’ collaborative collection, designed by Tommy Hilfiger and global brand ambassador, Zendaya.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that the Spring 2019 TOMMYNOW experiential runway event will take place at Paris Fashion Week for the first time on Saturday, March 2, 2019, bringing the unique experience to new audiences globally. Tommy Hilfiger’s “See Now, Buy Now” platform will continue to evolve through innovative and immersive experiential content fused with live experiences accessible to both virtual audiences globally and those attending in person. This approach reflects Tommy Hilfiger’s continued commitment to bringing TOMMYNOW to new cities and audiences worldwide, following high-powered productions in Shanghai for Fall 2018, in Milan for Spring 2018, in London for Fall 2017, in Los Angeles for Spring 2017, and in New York City for the Fall 2016 debut.

“TOMMYNOW has become an integral part of our brand story, celebrating our optimistic and inclusive energy with audiences globally,” said Tommy Hilfiger. “For Spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative “See Now, Buy Now” experiential show will blend our Americana heritage, Zendaya’s confidence and optimism,  and the city’s iconic elements for a truly unforgettable runway event.”

The first TommyXZendaya capsule collection designed by Tommy Hilfiger in partnership with American actress and new global brand ambassador, Zendaya, will debut at the Spring 2019 TOMMYNOW experiential fashion event. Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, brings her unique and confident sense of style to the collaborative collection.