TOMMY HILFIGER ANNOUNCES COLLABORATIVE COLLECTION WITH GLOBAL BRAND AMBASSADOR LEWIS HAMILTON. Lewis Hamilton will partner with the iconic American designer on his first TommyXLewis collaborative collection, launching in Fall 2018.
Tommy Hilfiger, which is owned by PVH Corp [NYSE: PVH], announces that Lewis Hamilton, British Formula One® racing driver and global brand ambassador for TOMMY HILFIGER men’s, is partnering with the iconic American designer on a first TommyXLewis collaborative collection.
Launching in Fall 2018, the collection will feature apparel, footwear, accessories, underwear and socks. “Lewis is bold in everything he does, from racing and extreme sports, to fashion,” said Tommy Hilfiger. “The ‘TommyXLewis’ collaborative collection is rooted in our brand DNA but at the same time is something totally fresh for us. This result can only come from partners who share our values and drive. The unisex styling is really powerful and makes the whole collection work for everyone.”
The Fall 2018 TommyXLewis collaborative collection embraces the brand’s sportswear roots, revisiting iconic classic American styles. Lewis Hamilton’s personal twist to every design takes inspiration from his luxury street style wardrobe and his lucky number 44.
The collection’s unique logo features the brand’s iconic flag positioned between Lewis Hamilton’s initials in Old English Gothic typeface and Sky Captain color, inspired by the designs used for his personal body art.
Fall 2018 TommyXLewis celebrates bold colors, sporty influences, heritage pieces and versatile shapes that speak to the confident and modern fan of the brand. “As my love of fashion has grown, so has my desire to design a collection; it is an honor to partner with Tommy Hilfiger to make this dream come true,” said Lewis Hamilton. “Lines are blurring and I really wanted to create a collection that could be styled in a way that works for everyone. I cannot wait to show fans around the world how Tommy and I have
channeled our creativity into this first ‘TommyXLewis’ collaborative collection.”
Tommy X Lewis will be exclusively available from Tommy Hilfiger, Valletta next week