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Armani Jeans closing to make way for new brand

The Armani Jeans store at The Point will be closed as from Saturday 10th February 2018*, in order to make way for something new, fresh, and exciting…

In March, Armani Exchange will be opening its doors for the first time in Malta. This news comes as a result of Giorgio Armani’s initiative to restructure brands under the Armani fashion house. The designer will cease the Armani Collezioni and Armani Jeans brands, and is streamlining the group’s distribution of the Giorgio Armani, Emporio Armani and Armani Exchange labels.

The new strategy will be effective starting with the Spring 2018 season, which will soon be launched locally at The Point and Bay Street.

*Last trading day of Armani Jeans The Point is Friday 9th February. Armani Jeans Bay Street will follow at a later stage. Watch this space for further updates.

Tommy Hilfiger partners with Formula One World Champions

TOMMY HILFIGER PARTNERS WITH FORMULA ONE WORLD CHAMPIONS MERCEDES-AMG PETRONAS MOTORSPORT

The multi-year deal brings the TOMMY HILFIGER brand back to the world of Formula One for the first time in 17 years, as the Official Apparel Partner for the four-time World Champions Mercedes-AMG Petronas Motorsport.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces it has formed a multi-year strategic partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport. Starting in the 2018 season, TOMMY HILFIGER will be the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for the next generation of TOMMY HILFIGER consumers.

“From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said Tommy Hilfiger. “To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognize the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”

For the past four Formula One seasons, Mercedes-AMG Petronas Motorsport has won both the Constructors’ and Drivers’ World Championships, with the team’s British racing driver Lewis Hamilton winning his fourth World Championship title in 2017 and Finnish driver Valtteri Bottas taking third place.

Under the long-term partnership, TOMMY HILFIGER will be the Official Apparel Partner, supplying travel and team kits, as well as office and hospitality apparel for the more than 1,500 individuals who make up the Mercedes-AMG Petronas Motorsport team. The TOMMY HILFIGER logo will be featured on the team’s 2018 race cars, which will be revealed on February 22, 2018 at the Silverstone track in the United Kingdom, as well as inside the Mercedes-AMG Petronas Motorsport pit garage and other trackside assets.

“The exciting partnership with Mercedes-AMG Petronas Motorsport is a celebration of our shared commitment to keep technology and innovation at the core of our business,” said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. “We take pride in partnering with organizations that are the best in their industries and share our passion to attract and retain the best-in-class teams. We are excited to leverage the incredible reach that Formula One has worldwide as we continue to build on our brand’s global recognition and bring TOMMY HILFIGER to new audiences.”

“We are delighted to welcome Tommy Hilfiger to Mercedes-AMG Petronas Motorsport and back to the world of Formula One,” said Toto Wolff, Team Principal & CEO, Mercedes-AMG Petronas Motorsport. “It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team’s image; I am positive that it will energize our brand and bring a new spin to how we are perceived from next season. We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One.”

Calvin Klein SS18 Campaign feat. the Kardashian-Jenners

OUR FAMILY. #MYCALVINS

Whether you’re related by blood or bound by shared dreams, family is what you make it.

A patchwork of individuals, unified and unbreakable. That’s our family. What’s yours?

The Kardashian-Jenner sisters are the latest  to join the Calvin Klein family for the upcoming Spring/Summer 2018 Campaign. The campaign was shot by Calvin Klein resident photographer Willy Vanderperre and the sisters sport looks from the main line Calvin Klein collection, Calvin Klein Jeans and Calvin Klein Underwear.

The Pre-Spring collection is now in-stores at Calvin Klein Jeans (The Point, Level 0)

Pre-Spring 18 Collections

Trilogy Ltd is happy to announce the upcoming arrival of Pre-Spring 2018 Collections at all stores. The New Arrivals will be rolled out throughout January and February and will feature both menswear and womenswear collections, striking a balance between cold weather garments and lighter Spring styles in preparation for Spring/Summer 2018.

Tommy Hilfiger Pre-Spring 18 Preview 

Tommy Hilfiger takes TOMMYNOW to Milan for Spring 18

NEXT STOP, MILAN: After staging TommyNow fashion shows in New York, Los Angeles and London, Tommy Hilfiger will take his next show to Milan. The company, a division of PVH Corp., will close Milan Fashion Week with the spring 2018 TommyNow experiential runway event. The show will take place on Feb. 25 at 8 p.m. CET.

The show reflects Hilfiger’s ongoing commitment to bring TommyNow to new cities and audiences globally, following productions with “Tommy Pier” in New York for fall 2016, “Tommyland” in Los Angeles for spring 2017 and “RockCircus” for fall 2017 at London’s Roundhouse concert venue. The Milan venue hasn’t been selected yet.

Hilfiger continues to show in the see-now-buy-now format, which has been successful for the firm, generating huge spikes in traffic and billions of social media impressions.

“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Hilfiger said. “It’s about the fusion of fashion, entertainment and pop culture and experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”

The spring 2018 TommyNow fashion show will include women’s and men’s looks from Hilfiger Collection, and will also feature the spring 2018 Tommy x Gigi capsule collection, the fourth and final collaboration with model and global Hilfiger women’s wear ambassador Gigi Hadid.

As Hilfiger said in an interview last September about his collaboration with Hadid, “We engaged with Gigi at the beginning of her trajectory, and I think it was just a feeling that we had that this girl was going to be beyond what any other model or any other ‘It’ girl could be.…If you go with your gut in this business, sometimes it works, sometimes it doesn’t work. This time it worked beyond our expectations. Way beyond.”

All of the women’s and men’s runway looks will be available to purchase immediately in more than 70 countries, including Hilfiger stores and tommy.com, select wholesale partners, social media, shoppable live stream and image recognition app, TommyNow SNAP, which includes augmented reality features to shop the runway and the A.I.-powered TMY.GRL and TMY.BOY conversational commerce bot for Facebook Messenger.