With this project, shot by Matteo Montanari and starring the model Grace Elizabeth, the brand is highlighting the importance of appreciating our simple and wonderful routines in the city
BARCELONA, 18 August 2020 – One of the advantages of spending summer in your city is appreciating it more intensely and discovering all its locations. In this new editorial, Mango wishes to highlight the importance of small and simple everyday pleasures: sitting down on a bench in the park to read, waiting for a film to start in the cinema, shopping in the local shop, going for a coffee in your favourite café or walking down that street you love so much. Each small action constructs a simple but wonderful routines, full of special moments in which we enjoy our everyday habits that offer us comfort and make us feel good.
The fashion photographer Matteo Montanari captures these details with his sensitivity and his natural and spontaneous style. In this project the featured model, Grace Elizabeth, takes us on a tour around the authentic Paris, through a series of intimate moments in the city.
The designs for women in this collection evoke an urban ambience, with outfits with a very casual style, although with a sophisticated air. Everyday staples such as jeans, mono-tone t-shirts and sweaters combine with more elegant items such as suit jackets, mini-skirts and t-shirts, creating combinations that are perfect for the city. Other elements that add a special touch include the prints, such as check and houndstooth, and the fabrics, with faux-leather in trousers and jackets. The star colours are red, black and white, which frequently appear alongside denim garments, which are key to defining the silhouettes and highlighting the union between casual and elegant style. Key accessories include practical shoulder bags and comfortable shoes such as moccasins and flat military or cowboy boots.
Photographer: Matteo Montanari
Models: Grace Elizabeth
Hair: Olivier Schawalder
Make-up: Marie Duhart
Stylist: Virginie Benarroch
Mango was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, and with a workforce of approximately 15,000 employees, the company has an extensive store network of 803,000 m2 in over 110 countries. From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs more than 18,000 garments and accessories for wearing the season’s trends. The company closed the 2019 financial year with sales of 2.374 billion euros. More information at www.mango.com